Sunday, December 15, 2013

Minus-8 timepieces. bold watches.

Minus 8 timepieces have come to embody a bold exploration into anintensely simple presentation of time.

Newly launched brand Minus-8 is a true celebration of industrial processes and solid design .
the 4 models are bold and honest, a sweet mix of design precision, raw elegance and true craftsmanship.

Minus 8 draws its name and lifestyle inspiration from the industrious and creative spirit spilling over into the world from the Pacific Time Zone (- 8 hours from GMT).

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MINUS-8 : MARK 3 Designed in California, USA


In the International Date System, the West Coast of the United States carries the label Coordinated Universal Time Standard -8 (CUT - 8). The MINUS 8 brand, consisting of products designed in this West Coast culture, is proud of its position on the world stage and takes its name from this international nomenclature. Time is relative. We are only aware of its passing if change occurs. The MINUS 8 watch references our dependence on change through a series of subtle color shifts, each step only visible in the context of the others. This color shift is achieved through the process of Physical Vapor Deposition (PVD.) PVD is an industrial coating process which is inherently time dependent. A raw stainless piece is placed in a vacuum chamber where a hard coating accumulates over time. More time in the chamber produces a thicker coating and a more opaque color.
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The Mark 3 is our starting point because its initial presentation reveals the brand’s central design ethos—bold simplicity. As the face transitions from right to left, the unique stainless steel, PVD coated split case design creates a powerful line of demarcation between the busy past and a simplified future. An elemental three-hand movement stresses its fundamental point-of-view, while the inclusion of a reprogrammable NFC chip embedded in the silicone wristband allows the user to extend a single-minded function from the watch into our digital life.
The CONCEPT 24’s face architecture explores the layers that separate us from the essence of time and presents us with the fundamentals—three-hand movement, 24 hour scale, month, date and weekday. It’s housing utilizes a completely original design strategy that stacks individual PVD coated/colored stainless steel layers to create an internal/external gradient effect and visual flow down to the watch face. The impact is bold, and simple. CONCEPT 24 takes the idea of deliberate functionality one step further by adding an integrated, programmable NFC chip into the silicone band so wearers can automate a single task in their digital life
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